Over the next decade, he observed the growth of the watchmaking industry in the United States where fully integrated factories have been built. Initially, Favre-Jacot’s produced his watches in a small workshop. The official Zenith brand name wasn’t registered until 1911. It was called “Fabrique des Billodes” after the name of the district where it was located. In 1865, Georges Favre-Jacot, a 22-year-old watch apprentice, launched his own watch company in Le Locle, Switzerland. In this post, we will look at the latest addition to my collection, an antique Zenith pocket watch. However, in the world of antique watches, Zenith is an iconic watchmaker and has always been on my wish list. I know the El Primero chronograph is considered a modern classic, but I am a fan of simplicity and the model just doesn’t appeal to my taste. I don’t mean any disrespect, but Zenith as a modern watch manufacturer has never had any real appeal for me.
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